ترغب بنشر مسار تعليمي؟ اضغط هنا

Private hospitals play an important role in the health services sector for their excellent services, and they work along with public hospitals in treating all causes of disease and patients. So, there is an insistent need to create special department for promotion because it provides the hospital administration with the necessary information for developing and forecasting the future problems and seizing the opportunity and help it influence positively on the individual behavior. This research aims to recognize the level of lattakia private hospitals adherence to promotion mixture elements which help them to promote their services. The research ends up to the following results: the private hospitals don't depend on the elements of promotion mixture, from personal selling and advertising, public relationships, to sales promotion in promoting their health services. And there is no specific marketing and promotion strategy in hospitals under study, In addition, the absence of special department of marketing in hospitals under study that makes decision about the image that the hospital administration want to create in minds of peoples.
mircosoft-partner

هل ترغب بارسال اشعارات عن اخر التحديثات في شمرا-اكاديميا