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This study has aimed to explore the relationship between the mentality image and materialistic pilot and customer satisfaction , as well as explore the real possibility for the application of these and benefiting from it, on private hospitals in each of the province of Damascus and lattakia, in particular and the rest of the private hospitals in the Syrian Arab Republic in general. In order to achieve the objectives of the study and testing of hypotheses, has been developed a special questionnaire to collect data from a sample of the study that the number of members (600), submitted by the Service and (300) beneficiaries of the service, Distributors (10) Hospitals in Damascus, and (5) hospitals in lattakia, as well as private clinics, the number of questionnaires have been subject to analysis (564) questionnaire. Representing (94%) of the total service providers, and (271) questionnaire, representing (90.3%) of the total questionnaire was the beneficiary of the health service. Using the standards statistical tests in the statistical system (SPSS 20) study found a number of important results as follows: 1) mentality image and materialistic pilot directly affect significantly, increase user satisfaction of the health service with (58,6%) from user health service opinion . 2) mentality image and materialistic pilot directly affect significantly, increase user satisfaction of the health service with (52,3%) from provider health service opinion. In conclusion, the study found a set of recommendations that have been drawn in the light of the findings of the study.
This study has aimed to explore the relationship, between the employees training and motivation and customer satisfaction, as well as explore the real possibility for the application of these on private hospitals in each of the province of Damascus a nd lattakia in particular and the rest of the private hospitals in the Syrian Arab Republic in general. In order to achieve the objectives of the study and testing of her hypotheses, has been developed a special questionnaire to collect data from a sample of the study that the number of members (600), submitted by the Service and (300) beneficiaries of the service, Distributors (10) Hospitals in Damascus, and (5) hospitals in lattakia, as well as private clinics, the number of questionnaires have been subject to analysis (564) questionnaire. Representing (94%) of the total service providers, and (271) questionnaire, representing (90.3%) of the total questionnaire was the beneficiary of the health service. Using the standards statistical tests in the statistical system (SPSS 20) study found a number of important results as follows: 1) training and motivation directly affect significantly increase user satisfaction of the health service with (58,4%) from user health service opinion. 2) training and motivation directly affect significantly increase user satisfaction of the health service with (51,8%) from provider health service opinion. In conclusion, the study found a set of recommendations that have been drawn in the light of the findings of the study.
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