اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدThe Level of Lattakia Private Hospitals Adherence to Promotion mixture Elements "A Field Study"
703
0 0
0.0
(
0
)
تمت اﻹضافة من قبل
امانة التحرير مجلة جامعة تشرين
اسأل ChatGPT حول البحث
Private hospitals play an important role in the health services sector for their excellent services, and they work along with public hospitals in treating all causes of disease and patients. So, there is an insistent need to create special department for promotion because it provides the hospital administration with the necessary information for developing and forecasting the future problems and seizing the opportunity and help it influence positively on the individual behavior. This research aims to recognize the level of lattakia private hospitals adherence to promotion mixture elements which help them to promote their services. The research ends up to the following results: the private hospitals don't depend on the elements of promotion mixture, from personal selling and advertising, public relationships, to sales promotion in promoting their health services. And there is no specific marketing and promotion strategy in hospitals under study, In addition, the absence of special department of marketing in hospitals under study that makes decision about the image that the hospital administration want to create in minds of peoples.
No English abstract
المراجع المستخدمة
ﻻ يوجد مراجع
قيم البحث
اقرأ أيضاً
The current research addresses the impact of the impact of the elements of promotional mix (Public Relations, advertising, personal selling, sales promotion) to increase the competitive ability of the service organizations by conducting a field study
on private hospitals which works in the Syrian coast , and to achieve the objectives of the research, A questionnaire was built and this questionnaire has applied on managers administrators in those hospitals, marketing Specialist, if any, or are responsible of advertising, where the researcher used the method of comprehensive inventory which concerns with collection the information on the hospitals studied, and the number of distributed questionnaires (61) questionnaire , recovered them (57) questionnaire , and the response rate (93.44 %), after study and analysis of the study found the following results: 1 - There is a significant correlation between the of the public relations method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 2 - There is a significant correlation between the types of advertising used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 3 - There is a significant correlation between the of personal selling method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 4 - There is a significant correlation between the of the sales promotion method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market.
The research aims at studying the extent of commercial banks' commitment to the dimensions of social responsibility (legal, economic, moral, humanitarian). The research adopted a descriptive approach, Also the research community included all workers
in the public and private commercial banks in the governate of Latakia, and of approximately (671) workers. The sample size was determined based on the statistical sample law, which has reached (244) workers and it has been distributed using the proportional distribution between public and private banks. The questionnaires were distributed to the employees, and (230) questionnaire were returned with a response rate (94.26%). Using statistical methods the results were as the following: *Commercial banks in the governate of Latakia are highly committed to dimensions of social responsibility, legal, economic, moral. The relative importance of the moral dimension is(71.88%), (77.68%) for the economic dimension, and (74.04%) for the moral dimension. *Commercial banks in Latakia governate is moderately committed to the humanitarian dimension of responsibility with the relative importance of (57.92%). *Public and private commercial banks do not differ in the degree of commitment to the dimensions of social responsibility: legal, economic, moral, and humanitarian.
The research aims to analyze the reality of the health service in the Syrian private hospitals in Lattakia City; by answering the following questions:
* What is the level of the health service in hospitals in terms of the availability of the followi
ng basic dimensions: Tangibility, empathy, responsiveness, assurance and security, reliability and credibility?
* What is the impact of the dimensions of health service quality in customer satisfaction? The survey form was designed and distributed to (105) customer of the patients who checked in private hospitals in Lattakia City, where a convenience sample was chosen. The results of research indicated, that there is a good understanding of the following dimensions: Tangibility, empathy, responsiveness, and assurance and security between members of the research sample. The study results also indicated that there is a significant and positive effect of (empathy and emphasize security and reliability) dimensions on customer satisfaction as dependent variable, which the regression model explained (80%) of the differences in customer satisfaction, while Tangibility and speed of response did not affect customer satisfaction as a dependent variable.
The research aims to study the relationship between social capital development of: a commitment of workers to the work value and ethic and trust building, and the development of networks of social relations, and investment potential of the library to
improve the service of society, and the promotion of the activities of public libraries between public beneficiaries. Descriptive methodology has been adopted to include all staff who are working at Directorate of Culture in Latakia province libraries, amounting to almost (154) employees, due to the small size of the research population. Comprehensive survey has been used, it was distributed to (154) workers, a (141) questionnaires were found suitable for analysis, and the response rate was (91.56%). The research found the following results: *There is positive and significant relationship between workers commitment to workers values and ethic and the promotion of public libraries between user, where (66.3%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted by employees to the values and work ethic commitment. *There is positive and significant relationship between confidence and strengthen the relationship between the public library community and the promotion of activities between the public beneficiaries building, where (57.2%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted build confidence and strengthen the relationship with the library community. *There is positive and significant relationship between the network of social relations in public libraries development and promotion of activities between the public beneficiaries relationship, where that (52.3%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpret the development of the network of social relations. *There is positive and significant relationship between the investment public library potential development to improve community services and the promotion of activities between the public beneficiaries, where that (49.1%) of the developments in the promotion of the activities of public libraries between audience beneficiaries changes interpreted Investment Public Library potential for improving community services development.
The objective of this study is to assess the reality of the professional commitment of the employees in the private commercial banks in lattakia Governorate, The researchers identified three types of functional commitment, which included both Affecti
ve commitment, Continuance commitment, and Normative commitment. The researchers distributed a questionnaire to a random sample of 77 workers. Each questionnaire included 24 phrases that measured the three types of commitment. They calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test was used for one sample to test the hypotheses, The researchers found results showing high degrees of functional commitment of all three types, but at varying degrees, where the mean of the responses on the expressions that measured the three types of commitment was Greater than the mean neutrality of the scale.
الأسئلة المقترحة
سجل دخول لتتمكن من نشر تعليقات
التعليقات
جاري جلب التعليقات
سجل دخول لتتمكن من متابعة معايير البحث التي قمت باختيارها
