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تسجيل مستخدم جديدThe Role Of the Adopting Of the Social Responsibility In Marketing: A Case Study In Joud Company For The Food Industries
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The research studies the current state and policy of the Joud company as an example of the resultant impact of the food industry adopting for social responsibility in marketing: packaging, physical distribution, promotion and dealing with the case of concession. The research adopts the descriptive method and develops a questionnaire for collecting the preliminary data comprising the research samples. This questionnaire has been handed to be filled by a staff of (123) employees with responsibilities covering marketing, distribution, promotion and packaging. The fully answered questionnaires count to 118 leading to a response rate of (95.93%). The most important search results are represented in: 1- Joud company for food industries adopt the social responsibility in marketing related to packaging with a high degree and with a relativity importance reached (78.384%). 2- Joud company for food industries adopt the social responsibility in distribution related to packaging with a high degree and with a relativity importance reached (77.288%). 3- Joud company for food industries adopt the social responsibility in promotion related to packaging with a high degree and with a relativity importance reached (69.152%). 4- Joud company for food industries adopt the social responsibility in dealing with the case of concession related to packaging with a high degree and with a relativity importance reached (77.458)%.
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